DWIH Science Circle Lecture - Affordable Excellence: How frugal innovations can turn into an engine for growth in India and abroad, 29 November
The German Embassy New Delhi and the German House for Research and Innovation (DWIH) New Delhi cordially invite you to the
Science Circle Lecture Affordable Excellence - How frugal innovations can turn into an engine for growth in India and abroad
by Dr. Stephan Buse and Dr. Rajnish Tiwari, Institute of Technology and Innovation Management (TIM) of Hamburg University of Technology (TUHH) Wednesday, 29 November 2017 at 5:00 PM The lecture will be followed by snacks.
Current research at Hamburg University of Technology (TUHH), conducted with support from Germany's Federal Ministry of Education and Research (BMBF), shows that Frugal innovations are increasingly becoming crucial for success in emerging economies and beyond. Also, further research demonstrates that India is also a lead market for frugal solutions that are able to diffuse in other markets with socio-economic similarities. So can frugal innovations go beyond mere low-cost solutions? And finally, is affordable price just a necessity or a sufficient condition for success?
Dr. Stephan Buse is the Deputy Director of the Institute for Technology and Innovation Management (TIM) at Hamburg University of Technology and co-leads the research programs "Global Innovation " and "Mobile Commerce ". In addition, since 2007 he has been the program-coordinator of the international Joint-Master Program "Global Innovation Management" which he also co-founded. His main research and teaching activities are in the fields of Global Innovation Management and International Business Strategy, particularly questions regarding internationalization and the international division of labor. Furthermore, he is a co-founder and member of the management team of the Center for Frugal Innovation at TIM.
Dr. Rajnish Tiwari is a Senior Research Fellow and Program Leader at Institute of Technology and Innovation Management (TIM) of Hamburg University of Technology (TUHH), currently pursuing his post-doctorate. At TIM, he co-leads the research program on "Global Innovation" that includes work on frugal innovations. He is one of the founding members of Center for Frugal Innovation (CFI) and a part of its management team. Additionally, he is a member of the Advisory Circle of ITA, a program imitated by Germany's Federal Ministry of Education and Research (BMBF).